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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07109_Field_TCUM T674.txt
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1996-04-10
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mechanical verge and beyond, into a surrealism of dreams that
money can buy. Nothing is more congenial to the film form
than this pathos of superabundance and power that is the
dower of a puppet for whom they can never be real. This is the
key to The Great Gatsby that reaches its moment of truth
when Daisy breaks down in contemplating Gatsby’s superb
collection of shirts. Daisy and Gatsby live in a tinsel world that
is both corrupted by power, yet innocently pastoral in its
dreaming.
The movie is not only a supreme expression of
mechanism, but paradoxically it offers as product the most
magical of consumer commodities, namely dreams. It is,
therefore, not accidental that the movie has excelled as a
medium that offers poor people roles of riches and power
beyond the dreams of avarice. In the chapter on The